It’s unusual for Google to make changes to the brand image and it seems a little odd to just change this; perhaps google just testing the water.

A lot of attention is paid to keyword density for Search Engine Optimisation (SEO) but at Pagefix we find ourselves analysing what we call the “Keyword Vocabulary”.

In essence, the theory is relatively straightforward – the Gross Word Count of a sample (website or webpage) is the total of unique words contained within the text only. Once we have removed the stop words we are left with what we call the Keyword Vocabulary and Nett Word Count.

Once we have our Keyword Vocabulary and Nett Word Count we can undertake some basic analysis with the competitor sample(s). Clearly, if the Nett Word Count of the competitor’s sample is greater, there are potentially more word combinations and therefore greater opportunity to attract organic traffic. It’s that simple.

What else can we do with our new information I hear you ask?

Well it’s not just about the Nett Word Count. Comparing the Keyword Vocabularies will give us an invaluable insight to the client’s market – in fact, it’s quite possible we will identify un-tapped product areas for clients.

As you would expect, this is just a small part of the search engine optimisation process but nonetheless – we think, useful.

It’s no secret that the robots.txt file is an essential element to inform search engine crawlers which content, directories and pages that you want to be crawled and those you do not. MSN provide an informative page with specifics relating to their crawlers; though it can be used as a general guide as well.

Meta or robots.txt to inform the crawlers?

You have a choice of using the meta data, which is in the header code of the html page or a robots.txt file which is the text file you can create with notepad and place it in the root directory of your web server. The neat thing about the meta option is that you may not have access to the root of your web-server so you still have control over the pages you do and do not want crawled.

Further Reading:

• Control which pages of your website are indexed - MSN
• Visit www.robotstxt.org for more detailed advice about the robots.txt syntax

THC Recruitment has announced that they will be working with Pagefix on a rolling contract for Search Engine Optimisation (SEO) and general Internet Marketing consultancy as part of a wider strategy to improve their rankings in the Search Engine Results Pages (SERPs).

The initial strategy is to improve visibility for THC Recruitment for their financial service keywords, in particular: leasing, vendor finance, motor finance, consumer finance and asset finance.

Julie Ramsay, Director, THC Recruitment Limited, commented: “Our latest expansion has been into Consumer Finance. THC is now a preferred supplier to the UK’s largest Personal finance company; we will continue to grow our expertise to add value to both our candidate and client base and working with Pagefix to promote this expansion online is seen as a crucial element in our marketing strategy.

Chris Terry, CEO, Pagefix Limited, added: “We are delighted that THC Recruitment have appointed us and are confident that our proven processes will enable us to deliver excellent results. In fact, early improvements are already being seen as a result of the initial on-page optimisation undertaken.