There’s a new favicon on the block - the small icon in the address bar.
It’s unusual for Google to make changes to the brand image and it seems a little odd to just change this; perhaps google just testing the water.
A lot of attention is paid to keyword density for Search Engine Optimisation (SEO) but at Pagefix we find ourselves analysing what we call the “Keyword Vocabulary”.
In essence, the theory is relatively straightforward – the Gross Word Count of a sample (website or webpage) is the total of unique words contained within the text only. Once we have removed the stop words we are left with what we call the Keyword Vocabulary and Nett Word Count.
Once we have our Keyword Vocabulary and Nett Word Count we can undertake some basic analysis with the competitor sample(s). Clearly, if the Nett Word Count of the competitor’s sample is greater, there are potentially more word combinations and therefore greater opportunity to attract organic traffic. It’s that simple.
Well it’s not just about the Nett Word Count. Comparing the Keyword Vocabularies will give us an invaluable insight to the client’s market – in fact, it’s quite possible we will identify un-tapped product areas for clients.
As you would expect, this is just a small part of the search engine optimisation process but nonetheless – we think, useful.
THC Recruitment has announced that they will be working with Pagefix on a rolling contract for Search Engine Optimisation (SEO) and general Internet Marketing consultancy as part of a wider strategy to improve their rankings in the Search Engine Results Pages (SERPs).
The initial strategy is to improve visibility for THC Recruitment for their financial service keywords, in particular: leasing, vendor finance, motor finance, consumer finance and asset finance.
Julie Ramsay, Director, THC Recruitment Limited, commented: “Our latest expansion has been into Consumer Finance. THC is now a preferred supplier to the UK’s largest Personal finance company; we will continue to grow our expertise to add value to both our candidate and client base and working with Pagefix to promote this expansion online is seen as a crucial element in our marketing strategy.
Chris Terry, CEO, Pagefix Limited, added: “We are delighted that THC Recruitment have appointed us and are confident that our proven processes will enable us to deliver excellent results. In fact, early improvements are already being seen as a result of the initial on-page optimisation undertaken.
Pagefix Limited, 4 Gull Close, PO13 0RT, GOSPORT, Hampshire, UK
Tel: +44 (0)1329 281386 | Fax: +44 (0)1329 312829 | Email: info@pagefix.co.uk
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