A lot of attention is paid to keyword density for Search Engine Optimisation (SEO) but at Pagefix we find ourselves analysing what we call the “Keyword Vocabulary”.
In essence, the theory is relatively straightforward – the Gross Word Count of a sample (website or webpage) is the total of unique words contained within the text only. Once we have removed the stop words we are left with what we call the Keyword Vocabulary and Nett Word Count.
Once we have our Keyword Vocabulary and Nett Word Count we can undertake some basic analysis with the competitor sample(s). Clearly, if the Nett Word Count of the competitor’s sample is greater, there are potentially more word combinations and therefore greater opportunity to attract organic traffic. It’s that simple.
Well it’s not just about the Nett Word Count. Comparing the Keyword Vocabularies will give us an invaluable insight to the client’s market – in fact, it’s quite possible we will identify un-tapped product areas for clients.
As you would expect, this is just a small part of the search engine optimisation process but nonetheless – we think, useful.
